6 Ways to Make the Most of Giving Tuesday
GivingTuesday is a day that encourages people to do good. GivingTuesday, which began in 2012, has grown into a global generosity movement that inspires hundreds of millions of people each year to give, collaborate and celebrate generously.
GivingTuesday will take place on Nov. 30, 2021. With the holiday season approaching and tax season close behind, people are often looking to make charitable contributions this time of year.
GivingTuesday can spark a surge of support for your organization to collect donations and raise awareness about your cause. While this day provides an opportunity for high-profile coverage and fundraising momentum, planning a campaign is up to you.
INSURICA has some tips to help you prepare for a successful GivingTuesday.
- Set goals – Plan how you’re going to use your resources to reach the most effective targets. Track progress and performance.
- Develop a campaign strategy – Consider a multichannel approach to reach the greatest number of people. This includes emails, social media posts, direct mailings, and phone calls.
- Create a donor stewardship plan – To turn new donors into lifelong donors, you’ll need a donor stewardship plan in place to maintain engagement and keep retention high.
- Recruit stakeholders – Involve your board members on any special opportunities they may have to offer. Reach out to corporations you’ve partnered with before to see if they’ll help amplify your message.
- Involve your network – Ask existing supporters to share your message with their networks and fundraise on your behalf.
- Plan for December – GivingTuesday is just the start of the giving season. Nearly one-third of all donations happen in December, so be prepared to ride the momentum of GivingTuesday into the next few weeks.
For more tools, resources and tips visit GivingTuesday.org
This flyer is for informational purposes only and is not intended as professional advice. © 2021 Zywave, Inc. All rights reserved.
About the Author
Share This Story
Related Blogs
Personalization Now a Baseline Expectation in Employee Benefits
In 2025, personalization has moved from “nice to have” to “non-negotiable.” Employees expect benefits that reflect their individual needs, values, and life stages. Static, one-size-fits-all plans are being replaced by flexible, modular offerings that empower employees to choose what matters most.
Fertility, Family Planning, and Parental Leave Are Front and Center
In 2025, family-building support has emerged as a defining priority in employee benefits strategy. Fertility coverage, inclusive parental leave, and caregiving support are no longer niche offerings — they’re central to how employees evaluate workplace value. As life paths diversify and caregiving responsibilities expand, benefits managers are rethinking what it means to support the whole employee.
Gag Clause Attestation Deadline: December 31, 2025
Employer-sponsored group health plans must submit their 2025 Gag Clause Prohibition Compliance Attestation (GCPCA) to CMS by December 31, 2025, to confirm compliance with federal transparency rules. This annual filing covers the 2024 calendar year and applies regardless of employer size or funding arrangement.