Wendy Capirici and The Art of “Marketing”
The word “marketing” is in quotes because in the insurance profession “marketing” is a very different thing than when it’s used in the creative/advertising/graphic design context. There is nobody better than Wendy Capirci when it comes to The Art of (Insurance) Marketing. Phoenix is home to one of INSURICA’s best offices, INSURICA Southwest. Full of incredible professionals and folks dedicated to their craft, it’s possible that their secret sauce is a colleague named Wendy.
About the Author
Share This Story
Related Blogs
Five Strategies for Reducing Workers’ Compensation Costs
When a company experiences significant increases in workers’ compensation costs, it usually triggers internal activities aimed at reducing insurance costs and spending. The key to spending fewer dollars is more than just stopping a few accidents; it is having a sound safety program designed to continuously improve. This is where a safety program that, at a minimum, is compliant with the Occupational Safety and Health Administration (OSHA) standards can yield significant savings for by reducing injuries and illnesses, saving workers’ compensation dollars.
Benefit Priorities & Strategies in 2025: Employee Benefits Market Check Survey
As another year has kicked off, employers have many areas of focus regarding their benefit programs. It can also be challenging to achieve all goals in a single year, so decision-makers must prioritize their efforts based on their unique circumstances.
Navigating Cybersecurity Challenges in the Healthcare Industry
Healthcare providers have been increasingly utilizing technology and turning to digitization. Innovations such as telehealth, artificial intelligence (AI), digital billing systems and connected devices continue to reshape the industry.